Many people think of business blogs and personal blogs very differently. And while it’s true that the purpose and, therefore, reasoning behind the blogs are different, the desired outcome is generally the same: to get a large and loyal readership. But in order to do this, you’ve got to be offering your readers something of quality. So to help you business bloggers feel like you can actually deliver quality content to your readers and potential customers, here are three ways you can improve the quality of your business blog posts.
Concentrate On the First Few Sentences
It’s pretty rare that you’ll find a reader who chooses to only read the middle and ending of a blog post. Unless you’ve stated previously that you’re purposefully holding out the good stuff until the very end, the beginning is the only part of a post that most readers will consume. Knowing this, Shawn Hessinger, a contributor to SmallBizTrends.com, suggests concentrating on the title and first opening sentences of your blog in order to really grab your reader’s’ attention. Not only will this make your blogs stronger, but it will entice readers to come back and check out future blogs as well.
Edit, Edit, Edit
If you own your own business or are blogging for a business but don’t consider blogging your specialty, it can be very tempting to just throw some paragraphs together and call that a decent blog. And while the meat of your content may be great, if what you’ve written is riddled with grammatical errors, the quality of your blog drops dramatically. That’s why, according to Debbie Hemley, a contributor to Social Media Examiner, editing your blogs using a wide variety of proofreading tactics will inherently increase the quality of your content. If you currently don’t spend much time reading your content backward, out loud, or having it looked at by someone else, you may want to start now.
Show Your Personality
When you think of a dry and boring blog, most people think of a blog that sounds robotic or too much like a textbook. What they really mean here is that the blog lacks all personality. Therefore, it’s important to let your personality shine through in your content if you want people to think of your writing as quality content. For those who struggle with this, John Rampton, a contributor to the Huffington Post, recommends imagining that you’re talking to a specific person in your audience directly. This will help to break down any imagined communication barriers between you and your readers.
With a few little tweaks, any business blogger can immensely increase the quality of their content today. Use the tips mentioned above to make these beneficial changes to your own blogs starting now.