Direct sales may be a long-standing and trusted promotional technique, but is it the right fit for your business? With so many other advertising channels now available, you might be wondering if it’s worth incorporating this particular approach into your marketing mix.
Here, we examine a few of the key benefits of face-to-face sales and highlight the fact that, whether you eventually decide to use this technique or not, it’s certainly worth considering.
Putting you on people’s radars
Breaking through in your industry and achieving brand recognition may not be easy, but it’s essential. Your company might have the best products or services on the market, but this doesn’t really count for much unless your target audience know about you and what you have to offer. One of the major benefits of direct sales is the fact that it can provide a simple but highly effective way to get on consumers’ radars. Commenting on this issue in a blog post featured on their website, face-to-face sales experts Appco Group suggest that engaging with potential customers in this way can give your profile an instant boost.
According to Appco, this can be particularly important if you’re launching a new company, adding to your product or service range or expanding to a new geographical location.
Holding people’s attention
People often have limited attention spans when they’re reading print ads or watching marketing videos. Another advantage of face-to-face sales is the fact that it tends to be easier to hold people’s interest when you’re speaking to them in person. Consumers are typically more receptive to in-depth information when it’s presented in this way. As Appco UK note, one-to-one interactions also give people a chance to ask questions, helping to further increase their knowledge about what you have to offer.
For the best results, it’s important that the brand ambassadors who represent your company present the information in a personalised and engaging way. This will help them to establish a rapport with consumers and hold their attention.
Helping you to keep your costs in check
All marketing campaigns require some level of investment, but certain techniques can be more cost effective than others. With face-to-face sales, you can measure the success of each customer interaction, meaning you’ll have a very clear idea of the sort of return you’re getting on your investment.
It’s also important to be aware that certain direct sales specialists operate a performance-based payment system. For example, Appco only charges its clients for the results it actually delivers. So, approaching an expert service provider like this can be a simple and effective way to keep your costs in check.