It can seem like the only way to grab attention at an exhibition is to throw money at it. But this isn’t the case. It’s possible to have a really engaging stand and do it without breaking the bank. Here are some top tips on how you can achieve this at your next exhibition:
- Design an eye-catching display
Of course, one of the most important aspects of a stand is to create a stunning display. After all, that’s what’s going to first catch somebody’s eye. Make sure your graphics are beautifully crafted with big strong images and readable text.
When it comes to displays, less really is more. Choose a large logo and one message to tell people about. Keeping it simple draws in the eye and makes sure that you’re not asking people to read a full paragraph of text.
Make sure your graphics are shown on the best display for the space available. Most stand spaces at exhibitions will fit pop up displays like these: http://www.expressexhibitiondisplays.co.uk/pop-up-displays which make great event backdrops. They can even come with a counter and lights to make sure that you’ve got everything you need in one product.
- Choose the right staff
Think about the number of people you really need on your exhibition stand. Two people may be a bit tight at an exhibition to make sure that everybody has a break, but equally you may not need to send your whole team.
Keeping your staff to a minimum while also making sure that you’re not missing out on potential customers due to being short staffed makes sure that you can keep your exhibiting costs to a minimum while maximising your ROI.
- Do something fun
Hosting a competition or prize draw on your exhibition stand can make it really fun and engaging, grabbing attention from visitors who want to win your prize. Prizes can range from anything from free services, hotel trips or iPads… the bigger the potential prize you can giveaway, the more chance you’ll have of people entering.
Although it could be thought of as quite an expense, if you even out the costs of gaining those new customers or contact addresses that were attracted originally purely for the prize then it soon starts to demonstrate a healthy ROI if they eventually convert to a lead or sale.
A good way of keeping your exhibiting costs down is to only give away items to visitors who are potential leads. This may seem a bit controversial but it acts as a special gift for them – allowing you to splurge a bit more budget on a nicer giveaway – than having a generic bowl of sweets for everybody.
This also allows you to make sure that you’re not indulging ‘freebie hunters’ who are taking items away who aren’t interested in your products or services. After all, you want people to visit your stand to give you their details or to convert to a lead or sale, not just to grab and run.
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