If you think that creating a brochure is a good way of drawing attention to your business, a new line of products, or your service, you are right. But you are also right to suspect that a brochure must be designed carefully in order to get the best benefits from this versatile piece of marketing collateral.
Creating a brochure costs more than flyer printing and it can be more time-consuming than designing a banner. So it is important you make the most of this investment in cash and time. Provide the right impression to the people who read your brochure, and it can be a highly effective tool for pulling people in and developing your brand. Here are some tips for helping you develop your best brochure.
- Understand Your Audience
A brochure is effective for marketing purposes only so far as it is tailored towards the interests of your intended audience. There are many reasons to make a brochure. In order to decide on the content and the design, think first about what your customer will get out of the brochure. Will it make them buy your product? In this case, think about including the benefits of the product for your customer. Answer your audience’s questions with your brochure.
- Drive Your Reader to a Call to Action
Effective brochure printing is all about creating a document that answers people’s questions, provides reasons for using your service or buying your products, and getting your reader to take action. You may want them to buy a product, or sign up for a mailing list. You may want them to go to your website or attend an event. Make sure that the brochure is designed so that this call to action is clear and easy to act upon.
- Focus on Your Customers
While it may be important to you that you have a fancy new building or that you have 100 new staff, it may not be important to your customers. If it is not important, leave it out. You can save information like that for an internal document, or an annual report. You need to focus on how your company or your product will meet your customers’ needs.
- Use Relevant Images
It is essential to use images in the brochure but it is not useful to put any old images into the brochure just for the sake of it. The images must be directly related to how your company will help solve the needs of your customers. Imagery can be very important in a brochure, and it is important you get it right.
Image: Image courtesy of Stuart Miles/ FreeDigitalPhotos.net