Having a business website has become a necessity in the present business world. A website saves a business owner the need to answer to numerous queries from clients concerning the products and services offered. Many businesses owners that are not acquainted with the tech world view owning a business website as a sophisticated thing that is only achieved by the big corporate. This notion can be nullified by any business owner seeking to build a business website by following these simple steps.
Securing a Domain Name
The first step in building a business website starts with purchasing a domain name. This is done after conducting a search on the most relevant domain name in relation to your business name. Choosing a domain name is based on three main factors:
- Complexity of the name- can it be spelled with ease?
- How easy is it to remember?
- iii.nIs it related to your brand?
In most cases, you’ll find that the domain name that you are looking for is unavailable in cases where your business name is common. However, you can choose to settle for a domain name that is closely related to your business name. More so, hyphens (-) can be used to discern your domain name from the similar names that have already been taken.
Custom Business Email Address
Using free email addresses like Gmail or Yahoo for communicating with your customers portrays a business that is not technologically up-to-date. Another disadvantage of using free email addresses when sending emails to many customers is that they are labeled as spam emails and they may not reach the intended audience. A custom email address that is integrated to your website domain shows professionalism and clients are less likely to mark the emails as spam.
The core purpose of building a website is achieved by hosting your website with the web hosting companies available online. Once a website is hosted, it means that clients have access to your business products and services. They can communicate via the website regardless of their location. There are different kinds of web hosting ranging from: shared web hosting, reseller web hosting, virtual private server (VPS) etc. The type of hosting is determined by the website owner in relation to the amount of continent that they wish to add to the website and the amount of money that they are willing to spend since web hosting is paid for in a recurring manner.
Just like in the case of a business, the first impression matters a lot when it comes to a website’s appearance. To achieve this, you should seek to build a dynamic website that is well structured for easier navigation. More so, the website’s appearance ought to be changed after a few months or years depending on your preference to show transition.
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